Real Estate Classified Ad Formula

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This report will reveal a classic formula for writing rivet pulling classified ads that will skyrocket your sales.
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It assumes you have a basic understanding of where and how classified ads should be used for best results.
But just in case, here are two hard and fast No-No's that many people ignore every day
1-Never use Classified ads to sell things for money!
There simply is not enough space in which to justify the cost, no matter how minimal.
2-Classified ads should not be about you, your company or your product!
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WRONG!
The ad should tell prospects what your product will do for THEM!
For maximum results, Classified Ads should be placed in publications that target your particular market; real estate, gardeners, golfers, web marketers etc. It makes no sense to try to sell bird food to alligator keepers.
Classified Ads should be used to easily let people identify themselves as someone who probably has the need for the product/solution you are offering.
The more emotionally powerful the problem being addressed, the greater the response to your ad.
By responding to your ad, they are letting you know they are interested and will hopefully give you their permission to send them more information.
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If you are considering buying a home or have spent many years saving in preparation of buying a home, the questions .....
The next step is to qualify your prospects. It might be another intermediate but progressive step like having them pay the shipping and handling for a video or special report, depending on the cost and/or complexity of what you are selling.

Or it could be simply supplying you with their correct email address to receive follow up info or to join your newsletter.
Among the most effective prospect snaring techniques is to place an Autoresponder link in your Real Estate Classified ad as opposed to a website URL. When prospects come to your web site, you have one shot, they buy or leave your site, most likely for good.
The Autoresponder of course is an automated way of delivering information instantly and since it captures the prospect's email address, you can touch them repeatedly.
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Most marketing surveys show that the average person buys only after 7 or 8 contacts!
I do not consider free autoresponders containing ads for other people's products or services to be professional or effective. They make you look like an amateur.
Ok! We are going to concentrate on teaching you a formula that will double the responses from your classified advertising.
We said double your responses, but some studies have actually shown a 1700% difference in the pulling power of ads written according to this formula and those that were not!
First, let's look over the shoulder of someone scanning the classified's.
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Studies show that most people only scan the headlines. This means if you don't have a great headline, your ad will not be read.
THE HEADLINE IS THE AD FOR THE AD! you could say.
What will catch their fickle, roving eye? A great big emotional benefit! More money, Sex, the solution to a problem, a promise of a brighter future; How to:
Lose Weight Without Dieting...
Get a Big Raise...
Win at Lotto, etc
The headline should promise the Current Ultimate benefit for your target group's Current Ultimate Want!
Let me explain. Every group, home buyers, bakers, mothers, writers, internet marketers, property owners etc. has problems or intense wants. Your job is to find out what your target group's Current Ultimate Want is.
Current; because things change over time, Ultimate; the biggest possible benefit you can think of, Want; didn't JC Penny (pen-eye, to the cognoscenti) say give people what they Want (not what they need!) and they will make you rich? Your product or service should have been selected on the basis of being able to provide Currently, the best (Ultimate) Benefit that will solve or supply their Current Ultimate Want. In other words, your product's CUB satisfies your market's CUW! HOW TO KNOCK 3 STROKES OFF YOUR SCORE!
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Assuming the headline breaks through their preoccupation, the next thing prospects will test is the logic. (Remember, people buy on the emotion and rationalize with logic!) Does the message appear credible? Incredible ads are quickly dismissed.
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Copyright 2006 Bill Young. Bill is a real estate and personal financial consultant who markets his services almost exclusively over the Internet. He is offering a free Report and audio, "How to Make Good Money in a Bad Real Estate Market!" to the first 50 people who request his free course, "The Real Estate Profit Guide!" http://301url.com/RealEstatePG
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