27 Steps to a Winning Commercial Real Estate Sales Presentation., It is 7:00 in the morning and it's freezing outside, but I'm at my Wisconsin lake house and the view is beautiful. As I gaze out the window all I see is white; even the lake has a white cast to it because it's frozen. For a split second I wish I had my ice skates with me. Then intelligence kicks in and I realize the ice probably isn't that thick and I'd just fall through and be even colder!