Baltimore HUD Homes

I love the idea of going shopping on Black Friday. however if I lived in New York City, this year because Google, Verizon, Reuters, and R/GA are teaming up to take over the main displays on Times Square to allow for a giant Google Search by voice experiment/Droid advertisement.

What does this mean? On Black Friday, My wife is going to call 888-376-4336 and will do a Google Search by voice, will see their results displayed on either the Reuters sign or the NASDAQ sign in Times Square. So, if she says something like "new Jonas Brothers CD," the display will come up with a giant Google Map complete with signs showing her where she can find that. Also included is the awkwardness that everyone in Times Square has just seen what ridiculous thing you are searching for.

This is all a gigantic promotion for Droid, the new Android phone manufactured by Verizon and being heavily hard-pressed by Google. The advertising has in fact been going on for the past couple of weeks in New York, however in the past has only run throughout 90 minutes timeslots in the afternoon or night. On Black Friday, it will be functioning for 20 hours without stopping. Can any one tell Baltimore HUD homes how much that advertisement cost?

Here's a site with the countdown to the event complete with the message: "Droid will do Times Square for 20 hours¿"