Nestle’s Coffee Mate is very popular among coffee lovers in the United States as an overwhelming response given to an online freebie campaign offered by the company. The company announced an exclusive “Free Flavor Friday” which was meant for offering 100000 coupons for a bottle of Coffee Mate for free. The interested people had to visit the Facebook page of the company and click on the Like button.
Much to the dismay of all coffee lovers, the plan did not go as smoothly as they had anticipated. A huge number of coffee lovers visited the page and their server could not handle the load. Within a short time the Free Flavor Friday tab was down leaving the visitors angry and confused.
Coffee Mate apologized for the technical glitch and posted a message which goes “Technical difficulties have not been our friend today. We’re so sorry for the inconvenience this has caused you.” However, to make peace with the enraged visitors Coffee Mate offered another 20000 bottles for free.
A limited number of Facebook users still have the chance to grab their bottles for free!The technical flaw notwithstanding this incident indicates that Facebook and similar social networking websites are fast becoming the default choice of the businesses to woo their buyers and promote theirs services and products.
The number of Facebook users are well over 550 million and companies like Coffee Mate can reach to a huge number of potential buyers by giving offers via Facebook. They can also understand the buyer’s mindset on products through it.
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