One Day Workshop on CSR and Cause Related Marketing – 28 October 2009, Bangalore, India iCONGO – Confederation of NGO’s Presents “iCODEVGURUKUL” One Day Workshop on CSR and Cause Related Marketing Organised by MindView at Bangalore on 28th October 2009.An Informal Interactive Workshop inviting the participants to share their own insights and experiences to learn from each other, highlighting the business benefits at being a responsible business.Workshop Summary Definition Of CSR And CRM For Your

As Internet marketers and social media users / practitioners we are always digging and trying to find out more. Since most of what is related to social media is happening on the fly the innovation comes more often from good intention rather than good planning. One common theme that occurs, however, is the apparent lack of understanding of social media and its business impact in the upper levels of most companies.

If you have an ecommerce business, you’re almost certainly doing ad and marketing campaigns. But if you aren’t taking the time to track and study trends in consumer preferences, you may be just spinning your wheels besides wasting a lot of your advertising dollars. A Forrester Consulting study conducted in June showed that only about one-third of marketing decision makers know how customers behave across different channels. Only a little more than one-third of these people said that they knew what channels their customers prefer.

Thursday October 15, 2009 . . . . . I often use the top part of this column for my culture watch, that is, culture that I enjoy, so yes, it’s entirely selfish and quite skewed in viewpoint, but too bad, it’s my taste and this is the stuff I like. . . . . If you’ve never read Freakonomics , the excellent book by economist Steven Levitt, a brilliant Chicago economist, and Stephen Dubner, a journalist you should.

Almost everyone from interactive advertising agencies to any web advertising agency worth its salt to business owners who are looking to turn their online presence into a revenue-generating business venture has heard of “search engine optimization”, although they all may have half baked ideas about what exactly it entails. The earlier practice was to select some keywords, place them (or stuff them, as was the norm earlier) in the web content, throw in some meta tags (again stuffed with keywords), submit the website in directories and exchange of few links with other sites.

I’m here at the Palo Alto Research Center, where the Churchill Club is hosting an interview with Sheryl Sandberg , Facebook’s Chief Operating Officer. Altimeter Group Founder Charlene Li is moderating the discussion. Below, I’ll be liveblogging my notes throughout the interview. Q: What does Facebook mean to you personally? What are your favorite things to do? How much do you use it? A: I use it a lot. Have used it since before I joined Facebook.

Here is the wonderful  Montreal City Weblog that does 99.9% of our Montreal-focused work for us. While it also covers aspects that do not interest us – readers will have remarked on our avoidance of organized sport topics with a few rare exceptions (we consider politics a dis-organized sport) – it is full of current news and information, along with some excellent links and several years’ worth of weekly archives. The latter make entertaining if discouraging reading as one is reminded how many are recurrent and unresolved topics.

According to research, 70-75% of new franchisors fail over a 10 year period. Do you know the key factors that lead to a franchise succeeding or failing? Do you know the impact of strong communications and accountability on franchisee buy-in and therefore on franchise growth?Join this webinar to:*Learn the most important factors in franchise success or failure *Explore key societal trends that will affect franchising in the next 12 months *Get concrete solutions to improve communications and

At around 2pm today Twitter erupted with an overwhelming output of messages related to 6-year old Falcon Heene, who at the time was believed to be traveling across Colorado trapped in a makeshift flying balloon.  All at once, #balloonboy, Balloon Boy, and #saveballoonboy were dominant trending topics on the micro-blogging platform. The incident itself was reminiscent of the infamous police chase following OJ Simpson’s white Bronco across Southern California.  Millions of viewers around the country glued to the screen sharing the same curiosity and emotional investment in something completely out of the ordinary.  A movie unfolding in real time.

Don’t forget to book your place @ Mobile: My Remote Control for Life 28th October 2009 What are the deliverables of our mobile marketing day? 1. Achieve a comprehensive understanding of how to drive business success – by better understanding; the logic and the language of the networked society, and how that effects the ways in which we connect, communicate, share knowledge and information, and how that fundamentally changes the way you think about marketing strategies are conceived and executed .