A niche product or service can mean the difference between success or financial failure, especially during an economic downturn. Simply having a good product or service is no longer good enough, you have to have a niche product or service that fills a need unique need no other product or service is doing.
In a market full of me-too products and services, knowing how to create a niche product or service in a competitive market is the key to success when economic times are tough.
Now you can discover the step-by-step process of creating unique but simple niche products and services. This report is based on a 5 year study of some of the world’s top 100 niche products and services.
With so many products and services on the market now consumers have what professional marketers call product overload. This makes having the skill and ability to create unique niche products and services an essential skill for every small and large business who wants to stay competitive.
For example,
In most competitive markets there’s at least 3 big players and a host of smaller competitions all vying for a piece of the target market of consumers. But now there’s what many call alternate competitors, that’s companies who are in different markets but who indirectly compete for that consumer dollar.
For example, an independent auto dealer who has to compete with a national big box store for tires, batteries and other auto accessories. Or a small Mom and Pop cafe who has to compete with a giant retailer who offers dining facilities. These are a few examples of why having a niche is important.
In addition to having a niche, it’s equally important to make sure that niche stays strong and effective in the marketplace. Why? Because staying competitive is a moving target that you always have to have your eyes and ears on. That’s why more companies maintain an ongoing niche marketing program.
What is a Niche Marketing Program?
It’s a program continually evaluates and searches for niche marketing opportunities. It examines not only niche markets, but finds additional ways they can use their current products or services to penetrate new markets. An effective program also examines any niche marketing weaknesses their competitors may be vulnerable to.
There are 14 Ways to Create A Niche Product or Service
1. By adding an extra benefit to an existing product or service.
2. By adapting a benefit from another product or service.
3. By combining two separate benefits and making a new benefit.
4. By personalizing or customizing a product or service
5. By making it easier to use a product or service than your competitors.
6. By eliminating a negative element for your customer.
7. By making a feature or benefit larger.
8. By adding an amusing or entertaining element to a product or service.
9. By adding a longer lasting element to a product or service
10. By making a product or service portable. Bring it to the customer instead of customer coming to you.
11. By reversing a feature or giving it a twist.
12. By reducing a feature. Making it easier to use, carry or store.
13. By making the product or service perform or get results quicker.
14. By creating a product or service that eliminates a routine chore in a quicker or cheaper way.
These are a few examples of fast ways to create a money making niche product or service. But don’t stop here.
This subject is too important to cover in a 500 word article.
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