The MLM Dress Code
A big reason why network marketing and home businesses are so attractive is because we have the liberty to establish our own schedule and to run the business as we see fit. Gone are the restrictions of a 9 – 5 job. We get up when we want, work when we want, and we can even dress as we please.
Be careful though. A relaxed business environment and the autonomy to carry on our business the way we want doesn’t mean that we shouldn’t set some personal standards, especially in the way we dress.
We are our own marketing manager. It is important to present ourselves and our business opportunity in a positive light. One of the main things prospects look at when considering whether to join us is us. There’s a saying “People buy you, not the business or the product”. They’re buying our ability to provide them with what they want, either through our MLM business or product.
Some businesses have signs at the door that say, “No Shoes No Shirt No Service“. We could paraphrase that as “No Shoes No Shirt No Customers”. Poor dress won’t attract new prospects.
The way we dress should always be appropriate for the situation and the people present. Dress can vary depending upon whether we’re making a presentation, attending a meeting, prospecting, or meeting a customer at the door. A coat and tie is appropriate when our audience is a group of business professionals. When around town prospecting, more casual dress is appropriate. A polo shirt and nice shorts might get the best results at a gymn.
Over-dressing for our audience can be counter-productive. Prospects may feel that they won’t fit in with or be comfortable in our team. The further away we seem to be from our audience the more difficult it is for them to imagine that they can duplicate our success.
It’s very important to dress in a manner that is not distracting. Leave the “Save the Whales” tie and the Mickey Mouse tie tack at home. Don’t dress provocatively! You don’t want your body to get more attention than your business.
We should strive to dress in a manner that presents a posture of confidence and success. At very least, our clothes should be clean and neat. Slovenly dress when meeting customers at home can send negative messages, from lack of respect to lack of success.
Remember that the way we dress trickles down to our downline. A poor dress code on our part can be emulated by our downline and before we know it, we’ve got an ineffective organization.
Network marketing and home businesses provide great freedom and a relaxed working environment. Because of this we must exercise even more self-discipline than in a J.O.B. Dressing appropriately for the occasion is an important key to success.
Posted by Carlos Sagastume on October 26, 2010. Filed under HUD Homes.
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